Dynamark Dealer Program Review

Overall:B+
Multiples: B+
Coverage: A-
Reputation:B
Ease of Working With: B

The Good

Dynamark does a solid job when it comes to monitoring accounts; in the past this was what they were really known for.

They also have a unique program that helps dealers build an in house account base and grow recurring revenues, and with a national footprint are able to accept dealers just about anywhere in the country.

If branding is important to you, Dynamark is one of the rare companies that will allow you to use your own yard signs and branding. They even offer co-branding that will place your phone number on the yard signs so you receive the calls from future potential customers.

Dynamark’s Dealer Program also has some additional incentives for using preferred partners such as Alarm.com and One Stop Portal, an excellent and inexpensive CRM offering.

If your goal is to grow and keep more accounts in house, Dynamark has a very unique offering. Since they are also a central station Dynamark does not lose out on business when you opt to keep your alarm accounts in house. In fact, they have taken a lot of steps to encourage and help any dealers that wish to do that. Other programs may not prevent you from doing this, but Dynamark is unique in encouraging dealers to grow their account base.

Dynamark is one of the few independently owned and operated security companies still in existence, and since they are not owned by banks and investment companies they do not have the red tape that other security dealer programs have. Since they are relatively new, there is a lot of opportunity to have an impact as a dealer at Dynamark.

The Bad

While the name Dynamark was well known many years ago, the Dynamark dealer program is very new and boasts a very small number of dealers. Despite that, they are very selective in who they allow in and have volume requirements for new dealers.

The Ugly

With Dynamark being relatively small and new, there is not a lot known about their dealer program.

Pick them if: You want to have a big say and a large potential upside in your dealer program, and can produce volume.

Stay away if: You are looking for a more established program.